Cultural Code
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How a Single Hashtag Sparked a Nation: Tracking Viral Challenges on Weibo
Explore how viral challenges on Weibo transform social behavior, drive movements, and shape digital culture in China — with real data and insider insights.
2025-10-05
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Laughing Behind the Firewall: The Humor and Satire of Chinese Internet Culture
Explore the clever, subversive world of Chinese internet humor—from 'lying flat' to 'involution,' discover how netizens use satire to cope and resist under censorship.
2025-10-05
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Why Everyone is 'Lying Flat' in 2024: The Philosophy Behind China's Anti-Hustle Trend
Explore the rise of the 'lying flat' movement in 2024 — a cultural shift where young people reject hustle culture in favor of peace, simplicity, and personal freedom.
2025-10-05
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When Viral Videos Go Political: Decoding Hidden Messages in China's Online Trends
Explore how viral videos in China carry hidden political messages, from coded protests to state-sponsored content, and what it means for digital freedom.
2025-10-05
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Cat GIFs and Communist Propaganda: The Strange World of China’s Emoji Culture
Explore how cat GIFs and state-sponsored emojis collide in China's unique digital landscape — a mix of censorship, creativity, and cultural identity.
2025-10-05
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The Evolution of 'Geili': From Obscure Term to National Buzzword
Explore how 'geili' evolved from a regional dialect term to a nationwide phenomenon in China, shaping modern Mandarin and digital expression.
2025-10-05
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Douyin vs. Kuaishou: A Cultural Battle for Attention in China's Short Video Arena
Explore the cultural and strategic differences between Douyin and Kuaishou, China's top short video platforms, from user behavior to monetization trends.
2025-10-05
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How AI-Generated Songs Became the New Frontier of Chinese Internet Comedy
Discover how AI-generated songs are transforming Chinese social media into a playground of musical comedy, blending cutting-edge tech with humor and cultural satire.
2025-10-04
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Cat GIFs and National Identity: The Soft Power of Chinese Meme Diplomacy
Explore how cat GIFs and internet humor are shaping China's global image through meme diplomacy and soft power.
2025-10-04
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‘Wuyehui’ and Other Class-Conscious Terms Shaping Online Discourse
Explore how terms like 'Wuyehui' are reshaping online discussions about class and inequality in Chinese digital spaces.
2025-10-04
