Cultural Code 文化密码

From 'Neijuan' to 'Tangping': Understanding China's Internet Slang as Social Commentary

Explore how 'neijuan' and 'tangping' reflect the struggles of China's youth against societal pressure and overwork, turning internet slang into powerful social critique.

2025-10-04

Cultural Code

The Evolution of ‘Chaoji Yingyu’: When Broken English Becomes a Stylish Meme

Discover how 'Chaoji Yingyu' — broken English turned stylish meme — became a symbol of youth rebellion and fashion in China.

2025-10-04

Cultural Code

‘Fanquan’ Frenzy: When Fan Culture Turns Toxic on Chinese Social Media

Explore how 'fanquan' culture on Chinese social media has evolved from passionate support to toxic behavior—and what it means for fans, celebrities, and digital communities.

2025-10-04

Cultural Code

and Livestreams: The Emotional Economy of Kuaishou Communities

Explore how Kuaishou's livestreams foster genuine connections through the emotional economy, reshaping digital communities with authenticity and real human interaction.

2025-10-04

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‘Involution’ or ‘Lying Flat’? Mapping the Emotional Landscape of China’s Youth Through Buzzwords

Explore how 'involution' and 'lying flat' reflect the emotional struggles of China's youth amid societal pressure and burnout, revealing a deeper call for change.

2025-10-04

Cultural Code

From Zero to Hero: How Ordinary People Go Viral on Chinese Short-Video Platforms

Discover how everyday people go viral on Chinese short-video platforms like Douyin and Kuaishou—with real strategies, trends, and tips for building an audience from scratch.

2025-10-04

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The Semiotics of ‘Buddha-like’ (Fojing) and Its Impact on Work Ethic Narratives

Explore how the 'Buddha-like' (Fojing) mindset challenges traditional work ethics through cultural symbolism and quiet resistance in modern society.

2025-10-04

Cultural Code

Behind the Laughter: What Memes Reveal About Youth Anxiety in Urban China

Explore how memes in urban China reflect deep-seated youth anxiety, using humor to cope with pressures like neijuan and tang ping—revealing a generation's silent struggle.

2025-10-02