Cultural Code
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The Viral Life Cycle: How a Single Post Becomes a National Trend on Chinese Social Media
Discover how a single post evolves into a national phenomenon on platforms like Weibo and Douyin, backed by real data and actionable insights.
2025-10-06
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When Emojis Aren’t Enough: The Evolution of Emoji Packs in Chinese Digital Communication
Explore how custom emoji packs have transformed digital expression in China, from cute animations to a multi-billion download industry shaping modern communication.
2025-10-06
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From 'Lying Flat' to 'Involution': Understanding China's Internet Slang and Social Sentiment
Explore the rise of 'lying flat' and 'involution' in China—two internet slang terms revealing deep social tensions around work, pressure, and mental health.
2025-10-06
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‘996’ to ‘Wanna Lie Down’: Tracing the Backlash Against Workaholism Through Online Buzzwords
Explore how Chinese netizens use terms like '996' and 'tang ping' to resist workaholism, signaling a cultural shift toward well-being and self-redefinition.
2025-10-06
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Dress Like a Goddess
Discover how to dress like a goddess with flowing silhouettes, celestial fabrics, and empowering style tips inspired by mythological icons.
2025-10-06
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Act Like a Potato: Absurdism in China's Viral Fashion Trends
Explore the rise of the 'Act Like a Potato' trend in China — a surreal fashion movement blending humor, rebellion, and social commentary.
2025-10-06
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Embracing the Chaos: Why Nonsense Makes Sense in China's Digital Culture
Explore how absurdity and nonsense thrive in China's digital landscape as a form of expression, resistance, and community under censorship.
2025-10-06
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From Campus Jargon to Mainstream Mania: The Journey of Youth Slang in China
Explore how campus-born slang in China evolves into mainstream cultural phenomena, reflecting societal shifts and digital identity.
2025-10-06
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Explaining 'Zao'an' and Other Morning Greetings Turned Meme Mania
Discover how 'Zao'an' and other Chinese morning greetings evolved into viral memes, blending humor, culture, and digital identity in today’s online world.
2025-10-05
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Meme Diplomacy: How Chinese Netizens Use Humor to Navigate Censorship
Explore how Chinese netizens use meme diplomacy to navigate censorship through humor, satire, and coded imagery in the digital age.
2025-10-05
