Gen Z trends
Gen Z trends
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How 'Emotional Support Crab' Became a Symbol of Millennial Loneliness
Discover how the 'Emotional Support Crab' meme became a profound symbol of millennial loneliness and emotional coping in the digital age.
2025-10-08
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Decoding 'Xunhuan': The Absurdist Meme Taking Over Chinese Social Media
Explore the rise of 'xunhuan'—the surreal, looping meme dominating Chinese social media—and how it reflects Gen Z's take on modern life.
2025-10-08
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Neo-Traditionalism: Young Chinese Rediscovering Heritage Amid Rapid Modernization
Explore how China's youth are embracing neo-traditionalism—reviving Hanfu, tea rituals, and heritage pride amid modern life. Data-driven insights reveal a cultural shift.
2025-10-08
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The Semiotics of 'Sao' and 'Zhuang': Identity Play in Online Buzzwords
Explore the cultural meaning behind Chinese internet slang 'sao' and 'zhuang'—how they reflect identity, authenticity, and social judgment in digital spaces.
2025-10-07
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The Psychology Behind China’s Obsession with 'Reverse Consumption' Trends
Explore the psychology and data behind China's growing 'reverse consumption' trend, where young shoppers prioritize value, thrift, and smart spending over luxury and status.
2025-10-07
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Living with Parents at 30: The Economic Reality Behind Intergenerational Coexistence
Explore why more 30-year-olds are living with parents — from soaring rents to smart financial planning. Data-driven insights reveal the economic reality behind intergenerational coexistence.
2025-10-06
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Act Like a Potato: Absurdism in China's Viral Fashion Trends
Explore the rise of the 'Act Like a Potato' trend in China — a surreal fashion movement blending humor, rebellion, and social commentary.
2025-10-06
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The New Confucian Cool? Reclaiming Tradition Among Urban Youth
Young urban Chinese are rediscovering Confucian values—not as relics, but as a guide for modern life. Explore how tradition is going viral among Gen Z.
2025-10-01
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Douyin vs. Kuaishou: Decoding the Short-Video Trends Shaping Chinese Youth Culture
Explore how Douyin and Kuaishou are influencing Chinese youth culture through short-video trends, from urban fashion to rural authenticity.
2025-09-29
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Hotpot of Humor: How Chinese Netizens Cook Up Creative Online Expressions
Explore how Chinese netizens use creative slang like 'neijuan' and 'tang ping' to express humor and social commentary in vibrant online communities.
2025-09-27
