digital culture
digital culture
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From 'Little Fresh Meat' to 'Soy Milk Brother': Shifting Beauty Standards Online
Explore how online beauty ideals have evolved from 'Little Fresh Meat' to the relatable 'Soy Milk Brother,' reflecting deeper cultural shifts in masculinity and digital identity.
2025-10-07
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From Fanquan to Xuanshu: Decoding the Hidden Language of Chinese Internet Subcultures
Explore the hidden world of Chinese online fan cultures — from fanquan's fierce loyalty to xuanshu's mystical rituals — and how they're reshaping digital behavior.
2025-10-07
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The Secret Life of 'Koi' Posts: Luck
Discover the truth behind viral 'koi posts'—why millions share them, how brands exploit the trend, and whether luck can really be reposted.
2025-10-07
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The Secret Life of Stickers: How Emoji Replaced Language in Chinese Messaging
Discover how emojis and stickers have transformed digital communication in China, replacing words with emotional nuance and cultural expression in apps like WeChat.
2025-10-07
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From Rural Reels to Urban Laughter: Class Narratives in China’s Viral Videos
Explore how viral videos on platforms like Kuaishou and Douyin reflect China's growing class divide through humor, satire, and digital storytelling.
2025-10-07
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From Village to Viral: How Rural Creators Are Reshaping Online Culture
Discover how rural creators are transforming internet culture with authentic, engaging content that's capturing millions of views and reshaping digital storytelling.
2025-10-07
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Milk Tea Alliance to Little Pink: Identity and Nationalism in Online Slang
Explore the rise of Milk Tea Alliance and Little Pink in digital culture — a clash of youth identity, nationalism, and online activism across Asia.
2025-10-06
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Behind the Laughter: What Chinese Meme Trends Reveal About Urban Anxiety
Explore how Chinese internet memes reflect deep urban stress, from 'lying flat' to 'ghost salary' jokes—humor as a coping mechanism in modern China.
2025-10-06
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Embracing the Chaos: Why Nonsense Makes Sense in China's Digital Culture
Explore how absurdity and nonsense thrive in China's digital landscape as a form of expression, resistance, and community under censorship.
2025-10-06
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Douyin vs. Kuaishou: A Cultural Battle for Attention in China's Short Video Arena
Explore the cultural and strategic differences between Douyin and Kuaishou, China's top short video platforms, from user behavior to monetization trends.
2025-10-05
