Cultural Code
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The Semiotics of Doge in China: How Memes Cross Cultures and Platforms
Explore how the Doge meme transcended language and cultural barriers to become a symbol of digital expression in China, analyzed through semiotics and platform data.
2025-10-07
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From Bilibili to Weibo: Mapping the Ecosystem of China’s Digital Youth Culture
Explore how Bilibili and Weibo shape China's youth digital landscape, from danmu culture to cross-platform trends.
2025-10-07
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Emotional Labor in the Age of Viral Content: The Human Cost Behind China’s Funniest Memes
Explore the hidden human cost behind China's viral memes, where emotional labor and lack of consent reveal the dark side of digital entertainment.
2025-10-07
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The Rise of Emoji Warfare: Decoding China’s Meme Culture on Weibo and Douban
Explore how Chinese netizens use memes on Weibo and Douban as covert tools of social critique, blending humor and defiance in the face of censorship.
2025-10-07
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The Psychology of Escapism: 'Slaying Dragons' and Other Fantasy Narratives in Chinese Cyberspace
Explore how fantasy storytelling and gaming serve as psychological escape routes for youth in China, backed by data and cultural insights.
2025-10-07
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How 'Neijuan' Became the Buzzword Defining Modern Chinese Work Culture
Explore how 'neijuan' became a defining term in modern Chinese work culture, reflecting intense workplace competition and the rise of the 'lying flat' movement.
2025-10-07
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Why This Year’s Viral Short Video on Douyin Shocked a Nation
Discover how a silent 15-second Douyin video shocked China, sparking national dialogue on rural education and emotional authenticity in social media.
2025-10-07
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Kuaishou vs. Douyin: A Cultural Divide in China’s Short Video Landscape
Explore the cultural and strategic divide between Kuaishou and Douyin, China's top short video platforms, and how they reflect deeper societal trends.
2025-10-07
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‘Xiaoxiang Le’: When a Meme Becomes a National Catchphrase
Explore how 'Xiaoxiang Le' evolved from a comedy sketch line to a nationwide phenomenon in China, reflecting youth culture and digital expression.
2025-10-07
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Milk Tea Alliance to Little Pink: Identity and Nationalism in Online Slang
Explore the rise of Milk Tea Alliance and Little Pink in digital culture — a clash of youth identity, nationalism, and online activism across Asia.
2025-10-06
