social media
social media
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Kuaishou vs. Douyin: A Cultural Divide in China’s Short Video Landscape
Explore the cultural and strategic divide between Kuaishou and Douyin, China's top short video platforms, and how they reflect deeper societal trends.
2025-10-07
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Milk Tea Alliance to Little Pink: Identity and Nationalism in Online Slang
Explore the rise of Milk Tea Alliance and Little Pink in digital culture — a clash of youth identity, nationalism, and online activism across Asia.
2025-10-06
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The Viral Life Cycle: How a Single Post Becomes a National Trend on Chinese Social Media
Discover how a single post evolves into a national phenomenon on platforms like Weibo and Douyin, backed by real data and actionable insights.
2025-10-06
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Embracing the Chaos: Why Nonsense Makes Sense in China's Digital Culture
Explore how absurdity and nonsense thrive in China's digital landscape as a form of expression, resistance, and community under censorship.
2025-10-06
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How a Single Hashtag Sparked a Nation: Tracking Viral Challenges on Weibo
Explore how viral challenges on Weibo transform social behavior, drive movements, and shape digital culture in China — with real data and insider insights.
2025-10-05
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WeChat
Discover how WeChat dominates digital life in China with deep insights, user stats, and practical tips for travelers and expats.
2025-10-05
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Weibo
Discover the power of Weibo: China's leading microblogging platform. Learn user stats, marketing strategies, and why it's essential for brands targeting Chinese audiences.
2025-10-05
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The Digital Lives of Rural Youth: How Short Videos Are Changing China's Countryside
Discover how short video platforms are empowering rural youth in China, transforming lives, boosting local economies, and reshaping cultural narratives through digital storytelling.
2025-10-04
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When a Simple ‘Haole’ Isn’t Just ‘Okay’—Understanding Nuance in Chinese Digital Speech
Discover how a simple 'ha' (哈) in Chinese digital communication carries hidden meanings—from sarcasm to silence—and why understanding tone is key in online interactions.
2025-10-02
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The Digital Face of Chinese Society: Social Media's Role in Shaping Public Opinion
Explore how social media platforms like Weibo and Douyin are transforming public opinion in China, giving citizens a digital voice within a regulated environment.
2025-10-02
