social media
social media
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The Performance of Happiness: Social Media and the Pressure to Appear Successful
Explore how social media fuels the pressure to appear happy and successful, backed by data and insights on mental health impacts.
2025-10-08
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Why 'Lanshou Xiangguo' Went Viral: A Deep Dive into China’s Sad Crab Phenomenon
Explore why 'Lanshou Xiangguo' — China's Sad Crab — became a viral sensation, blending humor, emotion, and cultural commentary in one melancholic meme.
2025-10-07
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The Rise of 'Self-Deprecating Aesthetics' in Chinese Digital Expression
Explore the rise of self-deprecating aesthetics in China's digital landscape—a cultural trend blending humor, resistance, and identity among youth.
2025-10-07
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Decoding 'Sao' and 'Zhuang': The Nuances of Praise and Mockery Online
Explore the subtle yet powerful difference between 'sao' and 'zhuang' in Chinese digital culture—when flaunting becomes fabulous or just plain fake.
2025-10-07
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The Curious Case of 'Broken English' Memes on Chinese Social Media
Explore the viral trend of 'broken English' memes on Chinese social media — from 'good good study' to 'I am very vegetable' — and uncover the cultural meaning behind the laughs.
2025-10-07
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The Secret Life of 'Koi' Posts: Luck
Discover the truth behind viral 'koi posts'—why millions share them, how brands exploit the trend, and whether luck can really be reposted.
2025-10-07
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The Emoji That Broke the Internet: Unpacking the 'Dog Face' Meme Craze
Discover how the simple dog face emoji 🐶 became a viral meme sensation, dominating social media with irony and absurd humor. Explore usage stats, cultural impact, and SEO insights.
2025-10-07
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The Algorithmic Pulse: How Douyin Shapes What’s Trending and Why It Matters
Discover how Douyin's powerful algorithm shapes global trends, drives consumer behavior, and redefines digital influence in the age of short-form video.
2025-10-07
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TikTok vs. Kuaishou: Divergent Paths of China’s Short Video Giants
Explore how TikTok and Kuaishou evolved differently—globally vs. locally, viral vs. community-driven—and what that means for creators and marketers.
2025-10-07
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and Sarcasm: Emotional Layers Behind Chinese Netizen Expressions
Explore how Chinese netizens use irony and sarcasm as emotional tools in a censored digital landscape, blending humor with social critique.
2025-10-07
