social media trends
social media trends
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Douyin vs Kuaishou: A Cultural Divide in Short Video Trends
Explore the cultural clash between Douyin and Kuaishou—how urban aspiration and rural authenticity shape China's short video landscape.
2025-10-08
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Meme Warfare: How Chinese Netizens Use Humor to Cope with Urban Stress
Explore how Chinese netizens use memes to combat urban stress, from 'lying flat' to viral satire, backed by data and cultural insight.
2025-10-08
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Why 'Jiuliu Yige' Became the Ultimate Roast in Chinese Online Culture
Discover how 'jiuliu yige' evolved from a historical insult to the most viral roast in Chinese online culture—complete with data, context, and cultural insight.
2025-10-08
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The Evolution of 'Fanquan' Fandom Culture in the Age of Viral Trends
Explore the rise and transformation of fanquan culture in China, where fan devotion meets digital strategy, data warfare, and social impact.
2025-10-07
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Why Did a Simple 'Hello Auntie' Clip Dominate Feeds for a Week?
Discover why the 'Hello Auntie' clip took over the internet, blending authenticity, emotion, and cultural resonance in a surprising viral phenomenon.
2025-10-07
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From 'Little Fresh Meat' to 'Soy Milk Brother': Shifting Beauty Standards Online
Explore how online beauty ideals have evolved from 'Little Fresh Meat' to the relatable 'Soy Milk Brother,' reflecting deeper cultural shifts in masculinity and digital identity.
2025-10-07
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Laughing Behind the Censorship: The Hidden Humor in Chinese Online Buzzwords
Explore the hidden humor in Chinese online buzzwords—how netizens use wit and wordplay to navigate censorship and express dissent.
2025-10-07
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From Bilibili to Weibo: Mapping the Ecosystem of China’s Digital Youth Culture
Explore how Bilibili and Weibo shape China's youth digital landscape, from danmu culture to cross-platform trends.
2025-10-07
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Cat GIFs and Irony: Inside the Absurdist World of China’s Meme Economy
Explore how cat GIFs and irony power China's underground meme economy—where humor, censorship, and commerce collide in unexpected ways.
2025-10-06
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When Viral Videos Go Political: Decoding Hidden Messages in China's Online Trends
Explore how viral videos in China carry hidden political messages, from coded protests to state-sponsored content, and what it means for digital freedom.
2025-10-05
