Cultural Code
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How 'Involution' Became China’s Most Relatable Online Buzzword
Discover how 'involution' became China's most viral buzzword, capturing the struggles of youth under intense academic and work pressure.
2025-10-07
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Meme Warfare: How Netizens Use Sarcasm to Navigate Censorship
Explore how netizens use meme warfare and digital sarcasm to bypass online censorship, with real data and cultural insights from global hotspots.
2025-10-07
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Inside the World of Douyin Dance Challenges: More Than Just Fun?
Explore the cultural impact of Douyin dance challenges—from viral fame to social connection—and discover why these trends are more than just entertainment.
2025-10-07
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Why Are Office Workers Suddenly Calling Themselves 'Cabbage Worms'?
Discover why Chinese office workers are calling themselves 'cabbage worms'—a viral metaphor revealing the quiet struggle of modern white-collar life.
2025-10-07
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From '996 Is a Blessing' to 'Wanna Escape': Worker Sentiment in Digital Humor
Explore how Chinese workers use digital humor to resist 996 work culture, from viral memes to the 'Wanna Escape' movement—blending satire, data, and social change.
2025-10-07
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Irony
Discover the power of irony in storytelling and everyday life. Learn the types, see real examples, and understand why irony captivates audiences.
2025-10-07
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The Evolution of 'Geili': Tracing One of China’s First Viral Expressions
Explore the rise of 'geili'—one of China's first viral internet phrases—and how it reshaped digital communication.
2025-10-07
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How 'Emotional Bankruptcy' Became a Gen Z Identity Label
Explore how 'emotional bankruptcy' evolved from a joke to a defining label for Gen Z's mental health struggles, blending data, culture, and digital identity.
2025-10-07
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and Social Aspiration Online
Explore how gaming shapes social status and personal identity in the digital age, backed by data and trends.
2025-10-07
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The Curious Case of 'Broken English' Memes on Chinese Social Media
Explore the viral trend of 'broken English' memes on Chinese social media — from 'good good study' to 'I am very vegetable' — and uncover the cultural meaning behind the laughs.
2025-10-07
