Cultural Code
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From Cute to Subversive: The Dual Nature of China’s Meme Culture
Explore how China's meme culture balances cuteness and subversion under censorship, using humor as both escape and quiet resistance.
2025-10-07
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How Food Videos Turned Into Emotional Comfort for Urban Chinese Youth
Explore how food videos provide emotional comfort for urban Chinese youth, blending nostalgia, ASMR, and digital intimacy in a high-pressure society.
2025-10-07
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Why Are So Many Young Chinese People Pretending to Be Old Online?
Explore why young Chinese are pretending to be old online—a mix of humor, stress relief, and social critique shaping digital culture.
2025-10-07
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The Psychology Behind China’s Obsession with 'Reverse Consumption' Trends
Explore the psychology and data behind China's growing 'reverse consumption' trend, where young shoppers prioritize value, thrift, and smart spending over luxury and status.
2025-10-07
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The Hidden Meaning Behind 'My Soul Has Been Blasted' Memes
Discover the deeper meaning behind the viral 'my soul has been blasted' meme, exploring its origins, psychological impact, and cultural significance in the digital age.
2025-10-07
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Why Did a Simple 'Hello Auntie' Clip Dominate Feeds for a Week?
Discover why the 'Hello Auntie' clip took over the internet, blending authenticity, emotion, and cultural resonance in a surprising viral phenomenon.
2025-10-07
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When Farmers Go Viral: Rural Influencers Reshaping Kuaishou Culture
Discover how rural influencers on Kuaishou are transforming farm life into viral content, driving engagement, and reshaping digital culture in China.
2025-10-07
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From 'Little Fresh Meat' to 'Soy Milk Brother': Shifting Beauty Standards Online
Explore how online beauty ideals have evolved from 'Little Fresh Meat' to the relatable 'Soy Milk Brother,' reflecting deeper cultural shifts in masculinity and digital identity.
2025-10-07
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Decoding 'Sao' and 'Zhuang': The Nuances of Praise and Mockery Online
Explore the subtle yet powerful difference between 'sao' and 'zhuang' in Chinese digital culture—when flaunting becomes fabulous or just plain fake.
2025-10-07
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From Fanquan to Xuanshu: Decoding the Hidden Language of Chinese Internet Subcultures
Explore the hidden world of Chinese online fan cultures — from fanquan's fierce loyalty to xuanshu's mystical rituals — and how they're reshaping digital behavior.
2025-10-07
