UGC
UGC
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Digital Folklore in China's Online Image Ecosystem
Explore how digital folklore shapes China's online image ecosystem—from viral memes to cultural movements—and learn how brands can engage authentically.
2026-01-14
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Kuaishou Communities Behind Unexpected Viral Video Trends China
Discover how Kuaishou's grassroots communities fuel unexpected viral video trends in China, blending authenticity with massive reach.
2025-10-17
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The Viral Life Cycle: How a Single Post Becomes a National Trend on Chinese Social Media
Discover how a single post evolves into a national phenomenon on platforms like Weibo and Douyin, backed by real data and actionable insights.
2025-10-06
