influencer marketing
influencer marketing
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Short Video Stars and Their Impact on Chinese Society
Explore how short video stars are transforming society, commerce, and media in China—with data-backed insights and real-world impact.
2025-12-04
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Influencer Marketing Tactics on Chinese Short Videos
Discover proven influencer marketing tactics on Chinese short video platforms like Douyin and Kuaishou. Learn how brands leverage KOLs and data-driven strategies to boost engagement and sales.
2025-11-19
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What Is Wanghong Economy Impact on Youth Culture
Explore how the Wanghong Economy is reshaping youth culture in China, from消费 trends to identity formation, backed by data and real-world insights.
2025-11-19
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The Rise of Short Video Apps and Shopping Trends
Discover how short video apps are transforming online shopping behaviors, especially among Gen Z, with data-driven insights and emerging trends in social commerce.
2025-10-27
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Shopping Hauls on Douyin and the Buzzwords They Inspire
Explore how Douyin shopping hauls are shaping consumer behavior and inspiring viral buzzwords in China's digital landscape.
2025-10-16
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Pet Culture Rising Through Kuaishou Pet Videos
Discover how Kuaishou is fueling the rise of pet culture in China through authentic, viral pet videos—and how creators are turning cuddles into cash.
2025-10-15
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Influencers Shaping Meme Culture China
Explore how digital influencers are reshaping meme culture in China, blending humor, satire, and social commentary across Weibo, Douyin, and Xiaohongshu.
2025-10-13
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How Social Media Drives Social Phenomena China Today
Explore how social media platforms like Douyin, Xiaohongshu, and WeChat are shaping culture, commerce, and public opinion in China today—with data, insights, and real-world impact.
2025-10-13
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From Village to Viral: How Rural Creators Are Reshaping Online Culture
Discover how rural creators are transforming internet culture with authentic, engaging content that's capturing millions of views and reshaping digital storytelling.
2025-10-07
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The Viral Life Cycle: How a Single Post Becomes a National Trend on Chinese Social Media
Discover how a single post evolves into a national phenomenon on platforms like Weibo and Douyin, backed by real data and actionable insights.
2025-10-06
