Gen Z consumers
Gen Z consumers
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Mapping the Grammar of China's Trending Aesthetics
Explore the rise of China's trending aesthetics—Guochao, Baijiu Core, and Hanfu Futurism—with data-driven insights and cultural analysis.
2026-01-15
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The Material Culture of China's Online Sensations
Explore how material culture drives China's online sensations, from Guochao fashion to AI-powered nostalgia. Data-backed insights for marketers and cultural observers.
2026-01-15
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Aesthetic Experience in China's Immersive Stores
Discover how China's immersive stores are redefining retail with data-driven design, AR tech, and powerful aesthetic experiences that boost engagement and sales.
2026-01-13
