engagement
engagement
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The Role of Cultural IP in Shaping Viral Aesthetic Narratives
A data-backed, practitioner-led guide on how cultural IP fuels viral aesthetic trends—and how brands and creators can harness it authentically for higher engagement and trust.
2026-01-31
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China Emoji Meme Logic Why Facepalm Is Not Just a Gesture
A data-backed, insider guide to why the facepalm emoji 🤦‍♂️ carries unique semantic weight in China — and how brands, creators, and communicators can use it authentically.
2026-01-26
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Aesthetic Capital in China's Attention Economy
Discover how aesthetic capital drives success in China's attention economy, with data-backed insights on visual branding strategies for Xiaohongshu and Douyin.
2026-01-15
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The Art of Crafting Shareable Chinese Spaces
Discover how to create highly shareable Chinese-inspired interiors using proven design elements, cultural insights, and data-driven strategies.
2026-01-13
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Local Dialects Gaining Popularity Through Online Videos
Discover how local dialects are experiencing a revival through online videos in China, driven by authenticity, emotional connection, and platform algorithms.
2025-12-21
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The Power of WeChat Moments in China
Discover how WeChat Moments dominates Chinese digital marketing with unmatched user engagement and trust. Learn data-backed strategies to grow your brand in China.
2025-12-11
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We Analyzed 1000 Accounts: The Unwritten Rules for Going Viral on TikTok vs. Kuaishou
We analyzed 1,000+ accounts to reveal the hidden differences between going viral on TikTok and Kuaishou—with data, tips, and real-world examples.
2025-11-25
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Building Community
Learn how to build a thriving community with proven strategies, real data, and actionable tips. Perfect for brands, creators, and organizers.
2025-10-10
