brand strategy
brand strategy
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Z世代 Culture and the Visual Language of Guochao Aesthetics
A data-backed, practitioner-led guide to Guochao aesthetics — how Z-generation redefines Chinese visual language with authenticity, algorithmic intuition, and commercial impact.
2026-01-30
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Why Xiaohongshu爆款 Drives the New Wave of Oriental Aesthetics
Data-driven breakdown of how Xiaohongshu爆款 fuels the global rise of Oriental aesthetics — with actionable insights, real platform metrics, and SEO-optimized guidance for brands and creators.
2026-01-30
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The Iconography of China's Gen Z Lifestyle Brands
Explore how Gen Z lifestyle brands in China like Li-Ning and Smiley Moco are reshaping youth culture through cultural authenticity, digital engagement, and smart branding strategies.
2026-01-15
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How Cultural IPs Are Reshaping Chinese Consumer Taste
Discover how cultural IPs are transforming Chinese consumer behavior, with data-backed insights and real-world examples from top brands.
2026-01-14
