China digital trends
China digital trends
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The Psychology Behind China’s Most Shared WeChat Moments
Explore the psychological drivers behind China's most shared WeChat Moments, from social currency to nostalgia, backed by data and cultural insights.
2025-10-08
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The Viral Life Cycle: How a Single Post Becomes a National Trend on Chinese Social Media
Discover how a single post evolves into a national phenomenon on platforms like Weibo and Douyin, backed by real data and actionable insights.
2025-10-06
