China digital strategy
China digital strategy
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Why Travel Shopping Content Uses Online Buzzwords China Strategically
How strategic use of online buzzwords boosts engagement & trust in China's travel shopping content—backed by 2024 engagement data and conversion benchmarks.
2026-02-25
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Designing for Shareability in the Chinese Context
Learn how to create highly shareable content in China with data-backed strategies for WeChat, Douyin, and Little Red Book.
2026-01-15
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The Performance of Beauty in Chinese Platforms
Discover how performance-driven content shapes beauty marketing on Chinese platforms like Xiaohongshu and Douyin, with data-backed strategies for brands.
2026-01-04