social media strategy
social media strategy
-
Wild Idol Phenomenon How Chinese Netizens Turn Ordinary People into Stars
How ordinary Chinese citizens become overnight stars—and what data reveals about sustainability, monetization, and platform-specific strategies.
2026-03-22
-
From Beijing Hutongs to Douyin Feeds How Traditional Chinese Heritage Inspires Viral Content
How Beijing hutongs, Peking opera, and Ming aesthetics drive Douyin virality—with hard data, actionable frameworks, and zero cultural tokenism.
2026-03-17
