how to sell on kuaishou live streaming

If you've been wondering how to sell on Kuaishou live streaming, you're not alone. With over 600 million monthly active users, Kuaishou has become a powerhouse in China's e-commerce scene—especially when it comes to live selling. But how do you break through the noise and actually make sales? Let’s dive into what works.

Why Kuaishou?

Kuaishou isn’t just another social app—it’s a community-driven platform where real connections lead to real sales. Unlike flash-in-the-pan trends, Kuaishou thrives on authenticity. Users here value trust, consistency, and relatability. That’s great news if you’re serious about building a brand.

In 2023, Kuaishou's live streaming GMV (Gross Merchandise Value) hit $158 billion, up 35% year-over-year. That’s massive. And sellers who understand the culture of the platform are reaping the rewards.

Step-by-Step: How to Sell on Kuaishou Live Streaming

1. Set Up Your Seller Account: First, register as a merchant via Kuaishou’s official business portal. You’ll need business licenses and ID verification.
2. Build Your Audience: Before going live, post short videos daily. Focus on value—tips, behind-the-scenes, product demos.
3. Go Live with Purpose: Don’t just show products. Tell stories. Engage viewers. Answer questions in real time.
4. Leverage Kuaishou Ads: Use paid promotion to boost visibility, especially before big sales events.

What Sells Best?

Not all products perform equally. Here’s a breakdown of top-performing categories based on 2023 platform data:

As you can see, snacks have the highest conversion—people love impulse buys. But fashion brings higher profits per sale.

Pro Tips from Top Sellers

• Start small: Test 3–5 products first.
• Engage fans like friends—not customers.
• Use limited-time offers to create urgency.
• Collaborate with micro-influencers on Kuaishou live streaming for wider reach.

One standout seller, Li Wei, grew from zero to $20k/month in 6 months by going live 4x weekly and focusing on skincare routines. His secret? He answered every comment—even the silly ones.

Avoid These Mistakes

Newcomers often fail because they treat Kuaishou like Taobao or Douyin. Big mistake. Kuaishou users hate hard sells. They want connection. So don’t just pitch—participate.

Also, skipping analytics is deadly. Track viewer retention, click-through rates, and peak activity times. Adjust accordingly.

Ready to Start?

Learning how to sell on Kuaishou live streaming isn’t about shortcuts—it’s about strategy, patience, and heart. The opportunity is real. The audience is ready. Are you?