Viral Video Trends China That Took Over Douyin and Kuaishou

If you've scrolled through Douyin (China's TikTok) or Kuaishou lately, you know—something’s always blowing up. From jaw-dropping stunts to heartwarming daily life clips, Chinese short video platforms are where trends are born. But what’s really driving the chaos? Let’s dive into the most viral video trends in China that took over 2024.

The Rise of ‘Revenge Dress’ Challenges

Call it drama, call it empowerment—but the revenge dress trend went supernova on Douyin this year. Originating from a viral post where a woman showed her glow-up after a breakup, users now film dramatic before-and-after transitions set to epic music. Some videos racked up over 50 million views in 72 hours!

Farmhouse Feasts & The Rural Life Craze

While cities race ahead, rural life content is winning hearts—and algorithms. Creators like Li Ziqi’s spiritual successors cook over open fires, harvest vegetables at dawn, and share quiet village moments. These videos aren’t just pretty—they’re profitable. One farmer in Sichuan sold 200,000 bottles of homemade chili sauce via Douyin Shop links in a single month.

Why does it work? Urban burnout. People crave simplicity. And with Kuaishou’s user base heavily rooted in smaller cities and rural areas, authenticity hits harder than polished glam.

Dance Battles & Hashtag Wars

Douyin runs on dance. It always has. But now, it’s evolved into full-blown dance battle leagues. Every Monday, creators drop choreography challenges under hashtags like #BattleMonday. Winners get brand deals. Losers? They try again next week.

The secret sauce? Algorithmic amplification. Use the right sound, hit the trend within 48 hours, and boom—you're on the 'For You' page.

Mini-Documentaries: Real Stories, Big Reach

Forget fiction—real-life mini-docs are trending hard. Think: a 90-second clip of an elderly couple running a dumpling stand for 40 years, or a young artist painting murals in abandoned villages. These stories often go viral not because they’re flashy, but because they’re human.

One such video, titled 'Grandma’s Last Dumpling Recipe', hit 67 million views and sparked a nationwide campaign to preserve traditional food culture.

So… What’s Next?

The truth is, virality in China isn’t random. It’s a mix of emotion, timing, and platform smarts. Whether you're a creator or just a curious scroller, understanding these viral video trends gives you a front-row seat to digital culture at warp speed.

Want to ride the wave? Jump early, stay authentic, and never underestimate the power of a good story—or a killer dance move.