The Rise of Short Video Platforms Like Kuaishou and Tourism Hype

In the fast-paced digital era, short video platforms like Kuaishou and Douyin have completely reshaped how we consume content — especially when it comes to travel. What used to be a slow-burn process of planning trips through brochures or word-of-mouth is now turbocharged by 60-second clips showing crystal-clear lakes, hidden mountain villages, and street food that makes your mouth water. These platforms aren’t just entertainment hubs; they’ve become powerful engines driving tourism trends across China and beyond.

How Kuaishou Fuels Local Tourism

Kuaishou, in particular, stands out for its grassroots appeal. Unlike more polished platforms, Kuaishou thrives on authenticity. Real people, real places, real experiences. When a farmer in Yunnan posts a sunrise over梯田 (terraced fields), or a local vendor flips handmade noodles in Xi’an, millions take notice. Some of these videos go viral, turning obscure villages into must-visit destinations overnight.

Take Chiqian Town in Guizhou, for example. Once a quiet corner of rural China, it exploded in popularity after a series of Kuaishou videos showcased its ancient architecture and misty landscapes. In just six months, tourist arrivals jumped by 380%, according to local government reports.

The Data Behind the Trend

So, how big is this impact? Let’s break it down:

As you can see, Kuaishou may not lead in sheer numbers, but its influence on travel decisions is massive — especially in lower-tier cities and rural areas where users trust peer-generated content more than ads.

From Viral Clip to Booking Boom

It’s not just about views. Many users now treat these platforms as their primary travel inspiration. A 2023 survey found that 57% of Chinese travelers under 35 first discover destinations through short videos. And once hooked? They act fast. Average booking time after watching a viral travel clip: just 3.2 days.

This speed-to-travel effect has led to what experts call “flash tourism” — sudden surges in visitors that can overwhelm small towns. While great for local economies, it also raises concerns about sustainability and overtourism.

Smart Travelers, Smarter Planning

If you’re looking to ride this wave, here’s how to do it right:

• Follow local creators — they know the best spots before they get crowded.
• Use off-season hashtags like #QuietTravels or #WinterChina to avoid crowds.
• Check engagement metrics — high likes but low comments might mean paid promotion.

The key is balancing inspiration with intention. Don’t just chase the trend — experience it meaningfully.

Final Thoughts

Short video platforms like Kuaishou are more than digital distractions — they’re cultural gateways. They democratize travel, giving voice to remote communities and uncovering hidden gems. But with great power comes responsibility. As travelers, we should celebrate discovery while respecting the places we visit.

So next time you scroll past a breathtaking cliffside village or a steaming bowl of hand-pulled lamb soup, remember: that video isn’t just content. It’s an invitation.