do people in shanghai use kuaishou

If you've ever strolled through the bustling streets of Shanghai—whether it’s Nanjing Road or a quiet café in Xuhui—you might’ve noticed something: people scrolling. Fast. And more often than not, they’re not on TikTok. They’re on Kuaishou.

Wait—do people in Shanghai use Kuaishou? Absolutely. But here’s the twist: while Kuaishou started as a platform for smaller cities and rural communities, it’s now deeply woven into the digital lives of urbanites too—including those in China’s most cosmopolitan city.

Let’s dive into the data, culture, and surprising trends behind Kuaishou in Shanghai.

Beyond the Tier-1 Stereotype You’d think residents of megacities like Shanghai would prefer Douyin (China’s TikTok) for its polished, trend-driven content. After all, Douyin dominates ads, fashion hauls, and influencer collabs. But Kuaishou offers something different: authenticity.

While Douyin is the runway, Kuaishou is the backyard barbecue—raw, real, and relatable. That appeal cuts across geography. According to QuestMobile’s 2023 report, Kuaishou boasts over 620 million monthly active users (MAUs), with urban user growth rising by 18% year-on-year. Shanghai ranks among the top 10 cities for engagement duration per session—averaging 48 minutes daily.

Here’s a snapshot of short-video app usage in Shanghai:

Yes, Kuaishou trails Douyin in Shanghai—but don’t mistake reach for relevance. Many Shanghai locals use Kuaishou precisely *because* it feels less curated. From live-streamed dumpling-making sessions in Yangpu to indie musicians in Tianzifang, Kuaishou captures the city’s grassroots pulse.

Why Shanghai Embraces Kuaishou Three key reasons stand out:

1. **Live Commerce Powerhouse**: Over 35% of Kuaishou users in Shanghai have made a purchase during a live stream—higher than the national average (28%). Local sellers leverage the platform to sell everything from handmade soaps to vintage teapots.

2. **Nostalgia & Community**: Many Shanghainese with roots outside the city stay connected to hometown culture via Kuaishou. Think regional operas, dialect comedy, or family vlogs from Jiangsu villages.

3. **Creator Diversity**: Unlike the influencer monoculture on Douyin, Kuaishou thrives on "ordinary" creators. A mechanic in Baoshan sharing car tips? A grandmother teaching Shanghainese cooking? They’ve got loyal followings.

And let’s talk about discovery. While Douyin’s algorithm pushes viral hits, Kuaishou’s "Follow + Explore" feed gives equal weight to your network. This means stronger community bonds—and why many older residents prefer it.

The SEO Takeaway: Is 'Do People in Shanghai Use Kuaishou' a Trending Query? Interestingly, yes. Google Trends shows a 60% increase in searches related to "Kuaishou Shanghai" since 2022, especially among marketers and researchers exploring regional digital behavior. It’s also a gateway keyword for understanding broader themes like urban tech adoption in China.

For brands eyeing Shanghai’s market, ignoring Kuaishou means missing a slice of authentic engagement. Whether you're launching a product or studying social media evolution, Kuaishou offers real stories—not just reels.

So, do people in Shanghai use Kuaishou? Not just use—it’s part of their digital DNA.