fishing community on kuaishou china

If you think fishing is all about quiet lakes and patient waits, think again. In China, the fishing community on Kuaishou is reeling in millions of views, turning rod-and-reel enthusiasts into digital celebrities overnight. From live-streamed catches to DIY bait tutorials, this niche hobby has found a massive stage on one of China’s most dynamic short-video platforms.

Kuaishou, known for its grassroots appeal and real-life content, has become an unexpected haven for anglers across rural and urban China. Unlike flashy dance clips or viral challenges, fishing videos thrive on authenticity — something Kuaishou users deeply value. In fact, over 120 million fishing-related videos have been posted on the platform since 2022, with top creators gaining followings larger than some TV networks.

Why Fishing? Why Kuaishou?

The answer lies in culture and connectivity. Fishing in China isn’t just a pastime; it’s a tradition passed down through generations. Now, thanks to Kuaishou, grandfathers are teaching grandsons how to cast lines — digitally. The app’s algorithm favors consistent, engaging content from real people, making it perfect for passionate anglers who love sharing every tug on the line.

According to iResearch, 68% of Kuaishou’s user base resides in lower-tier cities and rural areas — exactly where fishing remains a weekend staple. This alignment between audience and interest has fueled rapid growth in the fishing community on Kuaishou.

By the Numbers: The Rise of Digital Anglers

Let’s dive into the data. Below is a snapshot of key metrics shaping this online movement:

Yes, you read that right — nearly half a billion dollars in gear sold each month through live streams. Creators aren’t just showing off big catches; they’re building e-commerce empires, often selling rods, reels, and even local fish snacks directly in their broadcasts.

From Reels to Revenue: Monetizing the Catch

One standout star is Old Liang from Hunan, a former factory worker turned full-time angler with over 9 million followers. His daily routine? Wake up at 4 a.m., head to the riverbank, and go live for two hours — catching fish, telling stories, and answering fan questions. He now earns more from tips and product sales than he ever did in manufacturing.

This blend of entertainment and education is key. Viewers don’t just watch — they learn. Popular topics include:

• Best baits for summer bass
• How to read water currents
• Cheap DIY tackle hacks
• Local fishing laws and permits

And let’s not forget the community vibe. Fans comment in real time during live streams, shouting encouragement like “Pull harder!” or “Check the deeper end!” It’s less like watching TV and more like joining a virtual fishing trip with friends.

The Bigger Picture: Culture Meets Commerce

The success of the fishing community on Kuaishou reflects a broader trend: everyday hobbies finding extraordinary audiences online. But it’s also preserving cultural practices in a fast-modernizing China. As younger generations move to cities, these videos keep traditions alive — one cast at a time.

For brands, it’s a goldmine. Major fishing gear companies now partner with top Kuaishou anglers, while local governments promote eco-tourism through sponsored fishing events featured on the app.

In the end, Kuaishou isn’t just changing how people fish — it’s changing who gets to be seen doing it. Whether you're a seasoned angler or just curious about life by the water, the fishing community on Kuaishou offers a refreshing catch in today’s noisy digital world.