Chinese Buzzwords Explained From Tourism to E Commerce

If you've scrolled through Chinese social media or listened in on a café chat in Beijing, you’ve probably heard terms like ‘renzhengyou’, ‘guizhou style’, or ‘xiaochi chongdong’. These aren’t just random phrases—they’re cultural snapshots of modern China, especially when it comes to tourism and e-commerce. Let’s decode the buzzwords shaping how Chinese travelers shop, eat, and explore.

What Are These Buzzwords Anyway?

In China, internet slang evolves at lightning speed. A single phrase can capture a national mood—especially during travel peaks or shopping festivals. Understanding them isn’t just fun; it’s essential for brands, travelers, and digital marketers aiming to connect with Chinese consumers.

Tourism Trends in Trending Terms

• Xiaochi Chongdong (小吃冲动) – Snack FOMO: Ever seen crowds lining up for 2 hours just for a bite of Chengdu spicy skewers? That’s xiaochi chongdong—the irresistible urge to try local street food. According to Mafengwo, 68% of Gen Z travelers choose destinations based on food alone.
• Shenxian Dazhan (神仙打卡) – Must-Visit Spots: Literally “god-level check-in,” this refers to Instagram-worthy locations. Think: the red cliffs of Zhangye or the mirror-like Qinghai Lake. These spots go viral overnight thanks to Douyin (TikTok).
• Guizhou Style (贵州味): Once an underrated province, Guizhou is now trending for its Miao villages, mountain hikes, and sour soup fish. Search volume for ‘Guizhou tourism’ jumped 300% in 2023 (Baidu Index).

E-Commerce Slang That’s Actually Smart Marketing

During Singles’ Day or 618 Festival, live-streaming hosts don’t just sell—they perform. And their language? Pure fire.

• Kailema! (开抢啦！) – It’s Live-Sale Time: The battle cry of e-commerce. On Singles’ Day 2023, Taobao recorded $66 billion in GMV, with fans rushing to click the second hosts yelled kailema.
• Zhege Bi Xuan (这个必选) – This One’s a Must-Buy: Influencers use this to create urgency. Products tagged with this phrase see conversion rates 2.3x higher (data from Alibaba Insights).
• Renzhengyou (人正品优) – Real Person, Genuine Goods: A trust signal. Shoppers want authenticity, especially for luxury resale or rural products.

Real Data, Real Impact

Buzzwords aren’t just talk—they drive real behavior. Check this out:

As you can see, these phrases aren’t fleeting—they reflect deeper consumer values: authenticity, experience, and instant gratification.

Why This Matters for You

Whether you're planning a trip to China or launching a product on JD.com, speaking the lingo builds connection. Use these terms in content, ads, or social posts—and watch engagement rise. After all, in today’s China, culture isn’t just lived—it’s hashtagged.