Chinese Internet Slang Found in Travel and Shopping Posts
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- Source:The Silk Road Echo
Ever scrolled through Chinese social media and felt like everyone’s speaking a secret code? You’re not alone. From travel vlogs to shopping hauls, Chinese internet slang has taken over platforms like Xiaohongshu, Douyin, and Weibo. If you're planning a trip to China or just love the culture, understanding this lingo isn’t just fun—it’s essential.

Let’s dive into the most common slang popping up in travel and shopping posts, why it matters, and how you can use it to blend in like a local.
Why Chinese Internet Slang Matters for Travelers & Shoppers
In China, online reviews and user-generated content heavily influence where people eat, shop, and visit. But here’s the catch: much of that content is packed with slang. Missing the meaning? You might end up at a “renchao” (人潮) spot—translation: drowning in crowds.
According to a 2023 report by QuestMobile, over 85% of urban Chinese consumers aged 18–35 rely on social media for travel inspiration. And guess what? Most of those posts are written in casual, slang-heavy language.
Top 6 Chinese Internet Slang Terms in Travel & Shopping
Here’s your cheat sheet to sounding like you’ve been living on Xiaohongshu for years.
| Slang Term | Pinyin | Literal Meaning | Actual Use |
|---|---|---|---|
| yyds | yī wàn nián sì | "eternal god" | "It's amazing!" – Used for must-visit spots or must-buy items. |
| renchao | rén cháo | "human tide" | Overcrowded places. Avoid if you hate queues. |
| dǎkǎ | dǎ kǎ | "punching the card" | Visiting trendy spots just to post online. |
| tuījiàn | tuī jiàn | "recommend" | Often used sarcastically: "Don't even think about it." |
| xíngxiàngkuǎ | xíng xiàng kuǎ | "image fee" | Pay influencers to promote a place or product. |
| guāxué | guā xué | "melon science" | Being a passive observer of drama—like watching influencer feuds. |
Real Examples from the Wild
Check out these real post snippets from Xiaohongshu:
- "This café is total yyds! Came early to avoid the renchao."
- "Skip that mall—it’s all xíngxiàngkuǎ vibes. Nothing authentic."
- "Went just to dǎkǎ. Cute pics, zero soul."
Pro Tips: How to Use This Slang Like a Local
- Search smarter: Use terms like "yyds + Beijing" or "dǎkǎ spots Shanghai" to find trending places.
- Avoid the crowds: If a post says "super renchao today," maybe wait a day.
- Spot fake hype: If something looks too perfect, it might be xíngxiàngkuǎ—paid promotion.
Final Thoughts
Chinese internet slang isn’t just cute abbreviations—it’s a cultural compass. Whether you're hunting for the best street food in Chengdu or debating whether to visit that viral rooftop bar, knowing these terms gives you the edge. So next time you’re scrolling, don’t just look at the pics. Read between the lines—and speak the language.